P.R. pays off at home

When my mother calls me, a senior P.R. major, for help with an internal P.R. campaign for her company I'm honored. However, my first question is why do they have an Information technology manager working on an internal P.R. campaign? What she told me surprised me. She hired an outside P.R. firm to run the campaign and she in turn was the client. The problem was that the P.R. people assigned to run the campaign did not impress her. They did the bear minimum even though there was a large budget at their disposal as well as her full cooperation but, she was not satisfied with the work they produced. My mother said there was a serous lack of creativity (which is one of the main reasons she hired them) and the work they produced was sub par. To be honest this is exactly the type of P.R. professional I do not want to be. I explained to her the types of things we were doing in my classes and she was impressed. Impressed because we are learning the tools and skills to produce great results. in the end she wrote down some of my ideas and called a meeting with the P.R. professionals to talk about how they could make them apart of the P.R. campaign. I still don't know the results of this meeting but I am pleased that she liked my ideas and was suggesting to the P.R. firm that they use them in their campaign.